The Schema, "Those Rules" (Dir: Alex de Campi)

Music video for The Schema's new single "Those Rules". For more info on The Schema, http://www.theschema.co.uk . The Schema are an unsigned band. The video is done by Alex de Campi, an unrepresented director, outside the production company system. It cost £500 and took 10 days to make from first meeting to delivered, finished product.

Credits: Starring Mark Joseph, Marysia Kay (www.marysia.com) and Ed Gregory. New Kurt Cobain (& Tramp Distractor): Charlie Bennison. Beautiful blonde: Clare Elizabeth Costigan.

Directed by Alex de Campi. Shot by DP Guy Routledge on an Aaton LTR using Fuji Eterna Vivid 160T stock. Focus puller: Alex Meaker. 1st AD: Maud Young. Neg dev & TK by Todd-AO London. With thanks to Fuji, ProCam and the Borough of Westminster.

• Category

  Music

[bspence11]

I've absolutely loved this song and video. Great job to the brains behind it all. I'd love to see an update about the success of this single. I know I've bought the single after the article said he'd only sold 58. I was planning on getting it anyway, but that pretty much clinched it. This whole 'experiment' has been so fascinating. I really hope you make back your initial investment, although I know you have a long way to go. Perhaps if you had an album, that more would make a purchase?

[esotericapeman]

very catchy tune indeed :)

[richardpurves]

It was amusing to see Clare Costigan go from lead role in my little short film "Mayfly" to random (almost) naked lady in this video :)

[cpubaker]

Perfect ending %D

[royshootingnikon]

good song (hi to the girl from omegle...slides and esculators.)

[chonnom03]

Interesting. "Schema" is a pedagogic term. I teach in China; I thought about naming a band "Welfare Schema" Got to be Brit to get it

[Suppostrophe]

Still love this song. :]

[freefrench]

I think I've forgotten how to write music. But OK, maybe I'll come up with something related to the global credit crunch and set it to jazzy yacht-rock.

[jenspen33]

Just saw your article about how hard it is to flog music... and found this video linked in there. THIS IS A GREAT SONG AND VIDEO! I will find you on myspace and buy the mp3. How's that?! :) ~Jennifer Spengler

[Mochamom5]

I still love the song (even a year later), and the vid still makes me laugh. Definatley heads above lots of the stuff passed off as music out there. What's the chance of another song guys?

[hometownrecordsnz]

Great song.. vid sucked. A better video would have made this song go a lot further.