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Gerber Life Grow-Up Plan - what do you want to give your child?

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Uploaded by on Jul 21, 2011

In creating a digital video library for Gerber Life Insurance Company, a key component of the strategy was to directly address common purchase barriers. This video explains one of the emotional benefits of the Gerber Grow-Up Plan — the confidence of knowing that a nest egg is available if it's ever needed.

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