《信報視聽頻道》CEO要看的書:《麥當勞成功7法》

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
376 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Oct 23, 2009

從一間街坊餐廳到今天全球最大快餐連鎖服務機構之一,麥當勞是如何創造奇蹟的呢? 「信報網站」與「香港總商會」攜手,推介最新專題特輯《CEO要看的50本書》http://www.hkej.com/template/features/jsp/i­ndex.jsp

香港總商會理事林健鋒介紹《Everything I Know About Business I learned at McDonalds The 7 Leadership Principles that Drive Break Out Success》(麥當勞成功7法)。
是什麼讓它受到全球員工、供應商和四千七百萬顧客始終如一的忠心擁護呢?它又是如何開發新產品,建立品牌形象,並自1955年開業至今經久不衰?《麥當勞成功7法》將帶我­們走進麥當勞,了解當中的成功秘訣。

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more