Designing a successful brand

"Here's how I designed a successful brand for my business" - Tossed is a chain of salad bars founded by entrepreneur Vincent McKevitt. After opening the first store in Paddington in 2005, Tossed appointed design agency Honey Creative to design a brand for the business.

Here, founder and Managing Director Vincent McKevitt talks about how the branding of his business has helped it to grow.

This video case study uses language and imagery which some viewers may find offensive.

View an accessible version of this video or read the transcript at http://www.businesslink.gov.uk/branddesign.

Category:

Nonprofits & Activism

Tags:

• Business Link
• businesslink
• businesslink.gov
• brand
• branding
• brand design
• designing a brand
• design a brand
• brand identity
• designing brand identity
• company branding
• Tossed