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SME-TV: ROI On Social Media With Katie Paine

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Uploaded by on Oct 28, 2008

Jason Falls interviews Katie Paine about finding return on investment for social media.

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People & Blogs

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Standard YouTube License

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  • I love your vid! Good work. Check mine too on my channel.

  • Katie, Jason

    Great to see your posts. I was just doing some research on videos on ROI of Social Media. It's a great topic. I am starting to notice some real science around it.

    Guy R. Powell, DemandROMI

    Author, Marketing Calculator: Measuring and managing your return on marketing investment

  • Interesting! One of our Social Media campaigns "only" got 12.500 fans on Facebook, but it got great PR, talk of town and created completely new and valuable connections for the client. We havent yet made a thorough data Analysis of the results, but just from asking people randomly in the streets the buzz was much greater than just the number of fans.

  • just found your video... good conversation

  • Heard so much about KD and so great to actually hear her!

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