Anjali Pandey Amul Manthan TVC

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Uploaded by on Oct 22, 2011

Director: Subodh Poddar
D.O.P: Binod Pradhan
Agency: Ulka
Model: Anjali Pandey

Category:

Entertainment

Tags:

License:

Standard YouTube License

  • likes, 2 dislikes

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Top Comments

  • Amul advertising still appeals to one and all and how! unlike a plethora of companies that keep trying to change their positioning strategies to suit the modern times, Amul understands that people still love a thing or two about the good old days. You don't need sex and glamour to sell a product, genuinity and simplicity (portrayed in the right manner) sells just as well, if not better. Good job Ulka and also daCunha Communications. U remind me to keep faith in the advertising world.:)

  • Not only are the lyrics & the folk music catchy, the concept is just so amazing! 30 lac women working on their own competing against the likes of Nestle & still they are at the top. So many more unorganized sectors can be woven into cooperatives to replicate the Amul Model!

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All Comments (10)

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  • song is shit after 0:30

  • anjali pandey is so beautiful!!!

  • sunidhi \chauhan litrelly screams in this sweet song

  • thats the best thing about amul. They keep changing with time yet they have their roots in the golden old periods. This old jingle with new look. Kudos to amul advertising

  • Feel of this advertisement is so good!

  • Nice!!! I love the new lyrics! Nostalgia.... :')

    Thanks for sharing...

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