RSA Conference 2011 - Mapping an Organization's DNA Using Social Media - Abhilash Sonwane

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Uploaded by on Jul 13, 2011

This session will depict a detailed research into the social media presence of a random sample of 20 businesses and their employees who are active on social networks. The objective is to map out the DNA of the organization, and demonstrate the relative ease with which applications such as Twitter and Facebook can be leveraged to gather advanced business intelligence.

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  • ¾ of the global internet population is using social media. Sonwane’s study takes simple observations from a company’s profile to obtain in depth information about it. Is there any information you avoid putting on your company’s social media outlets?

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