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The Celebrity Male Role Model Pixel Reveal Campaign - What is US$5.00?

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Uploaded by on May 1, 2011

ABOUT THE CELEBRITY MALE ROLE MODEL PIXEL REVEAL CAMPAIGN:

The Pixel Project created this online fundraising campaign to raise $1 million in aid of NCADV and Malaysia's Women's Aid Organisation (WAO -- www.wao.org.my). The funds will be raised via a million-pixel mystery collage of Celebrity Male Role Model portraits which will be unveiled as people donate to the campaign by purchasing pixels for $1 each. As each pixel is purchased, more of the portrait will be revealed.

The Pixel Reveal campaign will highlight positive, non-violent male role models to counteract the influence of the negative and violent male role models currently in the media spotlight. Our group of globally prominent male role models includes a Nobel Laureate and a Pulitzer Prize winner.

These good men have stepped up to help us spread an important message -- that men have an important role to play in breaking the cycle of violence against women. Beyond donating their time for the photo shoot, each male role model has also recorded an exclusive public service announcement that will be launched when he is revealed.

With 1 in 3 women experiencing gender-based violence worldwide and 1 in 4 women in the USA alone experiencing domestic violence, it is their hope and ours that this campaign will galvanise good men in communities worldwide to work with women to stand up for the right of women and girls to live violence-free lives.

HOW THE FUNDS RAISED WILL BE USED:

As part of our commitment to transparency and in good faith to our donors, both NCADV and WAO have provided clear breakdowns of how we respectively plan to spend our share of the funds.

Here is how NCADV will use our share of the funds:
http://reveal.thepixelproject.net/project-breakdowns/#ncadv

Here is how WAO will use their share of the funds:
http://reveal.thepixelproject.net/project-breakdowns/#wao

Here is the breakdown of what each standard pixel purchase amount buys:
http://reveal.thepixelproject.net/project-breakdowns/#pixel

Even just $5.00 - the cost of lunch or a fancy coffee - will provide 2 hot meals per day for a child at WAO's battered women's refuge, or a free handbook to help domestic violence survivors assisted by NCADV to achieve independence.

We hope that all of you would consider donating just US$5 or US$10 towards this effort. That is the equivalent cost of lunch (or a modest dinner). Bigger donations are, of course, most welcome.

To donate for pixels, visit:
https://reveal.thepixelproject.net/buy-pixels-change-lives/

For FAQs about your donation, visit:
https://reveal.thepixelproject.net/buy-pixels/buying-pixels-faq/

To learn more about The Pixel Project, visit:
http://www.thepixelproject.net

To learn more about the National Coalition Against Domestic Violence, visit:
http://www.ncadv.org

To learn more about Women's Aid Organisation Malaysia, visit:
http://www.wao.org.my

It's time to stop violence against women. Together.

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  • Very good!

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