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Drinkaware.ie New ad 2011

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Uploaded by on Jun 19, 2011

Gman shows off his slick new dance moves.
You think its all a laugh? Think again, visit drinkaware.ie. Re-thinking your drinking.

Recommendations on drinking levels considered "minimum risk" for men and women exist in many
countries globally. Official guidelines on alcohol consumption are usually produced by a
government department, public health bodies, medical associations or non-governmental
organisations such as the World Health Organisation (WHO).
• Official drinking guidelines are issued by governments and public health entities to advise on
levels of alcohol consumption considered "safe", "responsible," or "low-risk". They do not apply to
those under the legal drinking age or to pregnant women. Those on medication or with a history of
illness should consult their GP for specific advice. Some guidelines suggest one or two alcohol
free days a week. Visit the websites cited for full country guidelines.
• Information included in guidelines offers recommendations on low-risk drinking levels for men
and women, may also define a standard drink or unit ( which differ in each country) and offer
advice to particular populations deemed to be at an increased risk for harm.
Standard drinks summary
Official "drinks" or "units" generally contain between 8 and 14 grams of pure ethanol, although the
measure varies among countries. - there is no consensus internationally on a single standard drink
size.
Means of tracking how much alcohol people are drinking can be a useful tool for those serving
alcohol, as well as for those consuming it. In a number of countries around the world, drinks are
generally served in well-defined amounts at restaurants and bars. From a commercial perspective,
this allows servers or retailers to monitor how much alcohol is being dispensed and ensures that
drink sizes do not vary significantly across venues. For licensing authorities, standard measures
are a useful tool for tracking sales. The sizes of servings are largely shaped by local customs and
culture.
The strengths of different types of beverage alcohol vary significantly, and using standard
measures allows for uniformity. Thus, in terms of the alcohol it contains, a standard drink or unit
will be the same—regardless of whether it contains beer, distilled spirits, wine, or a mix of any of
these beverages.
NB: Many countries have a maximum recommended gram intake per day without defining unit
Ireland= 10g Men: 21 units/week Women: 14 units/week

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