Andersons Living Their Experiment - Next TV

The Andersons' Experiment is grounded in John and Maggie Anderson's public pledge to try to exclusively support Black businesses and professionals and buy Black-made products for all of 2009. They do this to inspire a national dialogue about the plight and the potential of Black business. The Andersons do this to highlight the many markets and industries where Blacks have not been able to access and manifest their pursuit of The American Dream while showcasing all the wonderful unsung success stories that Blacks can hold onto as proof that Black businesses are not inferior.
The Andersons' Experiment aims to change the status quo. Black people have been in America for 400 years, so why is it so insane to conceive of buying fresh vegetables from a grocery chain started by a Black family? Why is it so inconceivable to buy a refrigerator from a Black-owned department store? Why do Black manufacturers and distributors have to overcome so many hurdles to get a chance at contracts with or supply large American companies? Why can I only find Black-made haircare products in major grocers, drugstores, mass merchandisers - and no cereal, or toilet paper, or picture frames? 400 years. When will these horrific realities change?

The Andersons themselves are an American success story. They believe in and love their country. Their journey is about service, love, and pride. They love America and they love our Black community. The Andersons believe that when the Black community simply begins to tap into its potential in the business world, and Black people start cherishing their own talent, success, and resources, then Black people can tangibly be included in the American Dream. And America will be better for it. Through self-help economics, they can leverage the economic empowerment required to begin to tackle the urban crises plaguing underserved Black communities. If we do nothing... If we do not come together... nothing will change.

Much thanks to Chicago Urban League's Next TV and Fox 32 Chicago, for capturing The Andersons' Experiment. In this segment, you'll see the Andersons activate their pledge to buy Black and see how the Experiment has impacted their lives.

Category:

Nonprofits & Activism

Tags:

• Black
• Black business
• buy black
• buying black
• Ebony experiment
• experiment
• Ebony
• TheEbonyExperiment
• black family
• economics
• black community
• black people
• entrepreneur

[SeanD44]

5 Star video...more Black people should think this way. We're pumping TOO much of our money into other peoples pockets.

[rydar1978]

exactly!

[mauicembata]

This is really the only way for African Americans and Africans to build wealth, and cut down the high umeployment in the black community. Cos black are really the only people that can help themselves, or not help themselves. I support this couple, they are very smart, I am joining them, cos the poverty in black community is just unbelievable and unfair.

[mauicembata]

This is really the only way out for Black/Africans. This is one way black can cut down high umemployment cos nobody will it for them.

[xmoclam]

I'm posting black owned places to eat at in Chicago on twitter. Follow me @BlackEatsInChi --- Thnxs!

[xmoclam]

I'm posting black owned places to eat at in Chicago on twitter. Follow me @BlackEatsInChi  --- Thnxs!

[jordan484]

This is a nice video

[nubiangod999]

Although this is a wonderful idea, these are "black" businesses that are actually owned by white people. Anytime you are paying taxes and abiding by "their" regulations, its their business! Honestly, do you think they would put this out publicly if it were benefiting our communities? Think people....think!

[dealmaker74]

this is a great video, fantastic idea..because..its real..even if you dont agree with them..its black politics..gotta love it! Power to the people!

[dreadnet]

Can we spread this world wide as we do need to Spend money wisely. in our own circles, instead of keeping up with the Jones.

[barlog20]

Yes this is a great idea,spread the the world ya`ll.

[70sbaby80schild1]

You know what I noticed? I notice that white people are threatened by black unity.  Anything that is strictly black is a threat to the white supremacist system. They want us to be their slaves. They want us to make them rich and powerful. They don't do this to Asians, Koreans, Indians, Latinos, and what have you, but they only do it to US! It is because black unity is a threat to white supremacy. That's why they call US racist for catering to our people and not other whites racist.