Uploaded by tacticalexecution on Dec 1, 2009
http://www.SocialMediaVictories.com/
Patrick Schwerdtfeger discusses Buddy Media and how they used LinkedIn to dramatically increase their PR and marketing business. This success story was first described on the LinkedIn blog and was used in this social media workshop as a case history of effective LinkedIn use for business. Buddy Media used the Advanced Search capability on LinkedIn to find ideal customers and submit proposals quickly.
This video was recorded on August 15, 2009 in Berkeley, CA. It was part of a full-day workshop entitled Social Media Victories Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.
Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). You can purchase the latest book on Amazon but you can also get it for free at the following website.
http://www.WebifyBook.com/
By subscribing, you will receive one chapter via email each week for a year. You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter. The email course does not have those itemized to-do lists.
This video is about effective marketing on LinkedIn. Patrick introduces a successful case history where Buddy Media used the Advanced Search capability on LinkedIn to identify ideal customers for their marketing and PR business and submit proposals quickly. It all amounts to effective marketing on the LinkedIn platform - something we can all do for our own businesses.
Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.
Patrick Schwerdtfeger, Champion of the Modern Entrepreneur
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