More colours in car adverts?

On the streets just outside the EU Parliament in Brussels we've asked people about the information in car adverts, showing two versions of our imaginary MOTOKA car advert.

In the first ad the info is very similar to the way it is currently displayed on car ads. In the second ad the info is more prominently displayed with a colour code label.

Which one is more clear? Do you understand the figures?

http://www.drivingthechange.eu

Category:

Nonprofits & Activism

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• eu
• parliament
• brussels
• vox
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• car
• adverts
• CO2
• emissions
• labelling
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• colour
• code
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• Motoka
• imaginary
• voice
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• fuel
• efficiency
• campaign
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• data
• fuel-efficient
• cars