Seth Godin: Sliced bread and other marketing delights

http://www.LinkedOC.com Seth Godin: You might know him from his famous, "Sliced bread and other marketing delights" talk from TED which also wrote, "In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring one."

This segment features Seth Godin and a rare visit to Orange County, California to talk about his new book Linchpin to two special communities founded by Bryan Elliott [http://SoCalActionSportsNetwork.com] [http://LinkedOC.com]

What does it mean to be a Linchpin? Are you indispensable? There are 7 different ways Linchpins set themselves apart from ordinary people: 1. They create a unique interface between the customer and organization 2. They bring a special creativity that others can't figure out how to do 3. They can manage projects of great complexity 4. They lead customers 5. They inspire other staff members 6. Deep domain knowledge 7. They are really good at "the thing you do..." Seth Godin's message was timely and inspiring. It's not just a message for Orange County business people but for...

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• permission
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