Rick Wion - Director of Social Media at McDonald's Corporation - talks at the #iStrategy San Francisco conference about how McDonalds Corporation uses social media for both monitoring and understanding each of their products 'social potential' and the overall chatter created by each of their products and campaigns.
iStrategy is an inspirational, two-day, digital media conference for senior executives who believe that the success of their business requires a sound digital strategy. iStrategy is held bi-annually at each of our four regional event locations in North America, Europe, Australia and Asia.
http://www.istrategyconference.com/
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