Next in the PSA project - I found a good source of ideas at http://www.clotheslineproject.org and that is the organization I imagined could benefit from created the PSA.
The woman does not have to give a reason for not having sex. She may have tacky underwear she doesn't want you to see. You might have really bad breath. You might be a nice guy. You might be a self-centered inconsiderate bore. She might have other things to do and having sex with you isn't on the list. Don't take it personally but do back it up and take it home.
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