Marketing From Now On (Part 1)

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Uploaded by on Dec 3, 2008

Excerpt from 2008 Consumer Forum. Forrester Senior Analyst Lisa Bradner says marketing professionals will need to embrace four new consumer-driven Ps: permission, proximity, perception, and participation. October 29, 2008 in Dallas, TX.

Excerpt from 2008 Consumer Forum. Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

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  • OH JESUS!!!!! SPARE ME!!!

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