E4 'Misfits'/Digital PR + Social Media

E4 commissioned us to promote Misfits, the drama which followed five ASBO teenagers who were caught in a flash storm and suddenly found themselves saddled with superpowers.

We seeded a number of assets online including a Misfits online game, vodcast interviews with the cast, trailers and behind the scenes footage.

As part of the social media strategy we set up a number of secret blogger events and the cast tweeted live in character which added a new dimension of drama to the show. We also set up and maintained the show's YouTube, Facebook and Twitter channels where fans were able to connect with the characters and watch extra content.

Results

•Over 500 pieces of online coverage including The Independent, Yahoo! And Digital Spy

•Online coverage reached an audience of over 6,000,000

•Over 100,000 Facebook fans

•Over 500,000 people played the online game

•Over 1m views per episode across E4 and 4oD

•BAFTA for best drama

•"One of the best moments in television" The Guardian online
 
Related Hot Cherry clients: Channel 4, FX, Disney Channel, Disney Junior, BBC One, BBC Three, BBC Worldwide

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• Misfits
• E4
• Channel4
• TV
• Skins
• Nathan
• Young
• Robert
• Sheehan
• Simon
• Bellamy
• Iwan
• Rheon
• Kelly
• Bailey
• Lauren
• Socha
• Curtis
• Donovan
• Stewart-Jarrett
• Alisha
• Antonia
• Thomas
• Superpowers
• ASBO
• Chav
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry