My friends and fellow fright lovers,
My name is Steven Silverstein, President of Spirit Halloween stores, and I want to talk to you about an issue near and dear to our hearts. I am rallying Americans across the country to join me in my quest to have Halloween changed to a Saturday. Not just this year, but every year.
Lets face it: Halloween has outgrown the weekday celebration.
• Halloween is now the third-largest party day in the U.S., behind New Years Eve and the Super Bowl.
• Halloween is the second-largest holiday in home décor (inside and outside), behind Christmas
• Its not just for kids anymore. Last year the National Retail Federation estimated that nearly 65% of adults celebrate Halloween and that the average consumer spends more than $66 on costumes, candy, decorations and greeting cards.
Saturday Halloween makes good sense.
• Saturday Halloween is more fun for friends and family. Parties last longer, families spend more quality time together —the world is a little happier.
• Saturday Halloween is unrushed. The kids can trick or treat before dark and parents dont have to race home from work or worry about bedtimes.
• Saturday Halloween is better for the economy. Halloween-related retail sales are as much as 30% higher when Halloween falls on the weekend versus a weekday. And that means more jobs and better paychecks. Lets put America back to work—lets end this recession now!
So, take the pledge. Tell your friends. Join the movement. And lets make Halloween the last Saturday in October every year!
Lets make it: Halloweekend.
Visit http://www.spirithalloweekend.com and take the pledge today!
Thank you,
Steven Silverstein
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