6.5 seconds that matter

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Uploaded by on Sep 6, 2011

Powerful advertising tool by DRAFTFCB. Delivering the 6.5 Seconds That Matter drives every aspect of our structure, culture and process. There is no time to waste, no way to separate creativity from accountability. Get an immediate Return on Ideas. This is the measure of success in terms of how we change the decision-making process in favor of our clients in three key areas: Consumer Attitudes, Brand Metrics and. most importantly, Sales.

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