White Trash PSA

The idea for the NoWhiteTrash campaign spawned from research into the American Legacy Foundation's Truth campaign. In discovering the fear appeal of the Truth campaign was less effective on college-aged smokers, the team realized they could approach the issue by examining the behavioral traits of smokers.
With the recognition of a common goal and an opportunity to pursue this goal, many students with different interests, backgrounds and reasons to care came together to produce, promote and make a different with their PSA. The students oversaw the conception, creation and implementation of the entire campaign and hopes to not only continue the project on an annual basis at the University of Delaware, but to spread the concept from university to university.

Category:

Nonprofits & Activism

Tags:

• public
• service
• announcements
• Anti-Smoking
• White
• Trash