ITV 1 Ident Fireflies - TV Identity

Background
ITV1 is the flagship general entertainment channel from the ITV network in the UK showcasing many much loved soaps, dramas and famous entertainment programme formats.

Challenge
ITV1 had no clear channel personality or tone of voice compared to other terrestrial broadcasters and it's previous logo and design and been diluted through extensions of it's use on the satellite ITV channels.

Solution
Phase two of our channel idents depicted scenes that came 'alive with colour' portraying the nature of the programming. The animating logo device reveals the '1' in the logo and encases the programme content in on screen design. We used the colour yellow as the signature channel colour as it's bright, light and fits the channel personality.

Outcome
The ITV1 idents won best channel branding at Promax Europe.

Category:

Entertainment

Tags:

• ITV
• Ident
• Fireflies