197505 - Liril Freshness Soap with Lime - Karen Lunel.flv

This video has been uploaded particularly for the purpose of education, research and analysis by professionals and students of marketing, advertising, sales and media.
In 1975, I was only in Class 9 in school when this Liril Freshness Soap commercial featuring beautiful Karen Lunel in a two-piece bikini was aired for the first time on India's only Doordarshan TV channel. The very sound of the jingle made me run and stand in awe in front of the TV.
By the time I joined college a couple of years later, there were lots of articles which were being written and discussed about the TVC.
Those articles were mainly about the path-breaking research on how an Indian women relived her fantasies during the most private moments she got for herself after she would step into the bathroom for her bath. The research was initiated by Alyque Padamsee of Lintas, the agency which made Liril the most successfull brand in the Hindustan Lever stable.

Category:

Education

Tags:

• Liril
• freshness soap
• Karen Lunel
• Alyque Padamsee
• Lntas
• Hindustan Lever
• marketing
• advertising
• sales
• media
• Doordarshan
• bikini
• research
• fantasies