Supermac's: Passing the Test since 1978

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Uploaded by on Mar 23, 2011

This is a Marketing project for MK4002 . Made by Eoin Cahill, Greg Hyde , Michael Madigan and Eoghan Kelly.


Supermac's is Ireland's largest and fastest-growing indigenous fast food group. The first Supermac's opened its doors as far back as 1978 in Main Street, Ballinasloe, Co. Galway. Since then, Supermac's has gone from strength to strength with a turnover well in excess of€82m and well over 2500 employees. With over 90 stores throughout Ireland & Northern Ireland along with aggressive expansion plans, Supermac's is looking forward to an exciting future!

Supermac's was founded by Pat McDonagh, the Company's Managing Director and a school teacher by profession. After five years of teaching in Kilrickle, Co. Galway, Pat spotted an opportunity in Ireland's quick service restaurant business and decided to pursue it. Since then Supermac's has become the success story of the Irish restaurant industry.

Much of the success of Supermac's can be attributed to the company's intuitive understanding of Irish consumers' tastes and preferences. Supermac's is attributed as the pioneer of such Irish delicacies as the "curry chips" and the "snack box".

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  • brilliant

  • Gr8 stuff lads!

    

  • very good!!

  • Fuckin priceless line at the end

  • Class video lads well done!

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