Make It Stick...How the Stories Unfolded

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Uploaded by on Jul 28, 2011

"The Make it Stick program was really a natural evolution of the commitment we've made to communications and to support the nonprofit community in its quest to tell its stories." -- Denise San Antonio Zeman, President and CEO, Saint Luke's Foundation

January 2010
Unique funding opportunity announced by the Saint Luke's Foundation. Called "Make it Stick," the RFP announced the availability of funds for marketing/communications projects within the nonprofit sector.

April 2010
161 local nonprofits applied. Applicants that told us stronger communications could help: their organization's voice be heard. their causes have deeper impact. engage people who need to be helped.

The applicants strategically defined their communications challenge; mapped out how to best address that challenge and make their messages "stick"; and identified potential partners to help get the work done.

June 2010
In the end -- ten nonprofits remained standing.

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