Reinventing Fire

Energy-related economic, security, and environmental threats are intensifying the national conversation about how to regain energy leadership and competitiveness, restore jobs and prosperity, and build a secure and climate-safe energy system.

Yet America lacks a comprehensive vision of how a market economy can achieve these transformational goals.

RMI has that vision, and is now building its detailed roadmap, which we call Reinventing Fire™. This strategy will bring together RMIs 28 years of innovation and engage the world in our most ambitious and important work yet—using whole-system thinking and integrative design to move the U.S. off fossil fuels by 2050, led by business for profit.

Category:

Nonprofits & Activism

Tags:

• energy
• fuel
• future
• technology
• business
• profit
• sustainability
• coal
• fossil
• oil
• gas
• resources
• value
• efficiency
• green

[ReduceGHGs]

Great vid, great approach. But is it too late? Who knows? But I do know that it would be irrational or even immoral not to try.

The Rocky Mountain Institute is pointing the way!

[Maphisto86]

Isn't 2050 llong past peak? It will be difficult, if not impossible to keep up current economic and social activity when petroleum becomes untainable. Coal and natural gas wouldn't last long either. I really do hope RMI has the right idea but even if they do, I don't believe the industrial world has the political and social willpower to make the transition in these tough times.

[phylthie]

Big Oil is not going to bow out gracefully. 

[bsananda0]

of course ! ? ! ?

if amory had been listened to in the 70s (Soft Energy Paths)

we would be light-years ahead

of where we are now

it is still the case

but who is listening?

global cooperative forum net

globalcooperativeforumDOTnet

bsanandaATyahooDOTcom

[GodlessLiberals]

Fantastic... keep up the great work RMI!!!

[nanofilm]

Excellent! This is the kind of inspired thinking that we need! Now tell Congress to pass the clean energy bill that's stalled in the Senate. Sign the clean energy petition at OneMillionCalls. org