The My Jeans mobile app and branding are unique. Our concept is simple:
to offer a customizable luxury jean to the masses using a digital storefront
that is pervasive and fun to use.
The power and beauty of Apple's App Store is that it reduces the
challenges of bringing a new product to market. The very marketplace
itself draws in users who are constantly searching for the latest app. Once
users setup their billing information with the App Store, buying an app is
as simple as clicking and confirming.
Using the App Store, we have a virtual marketplace that showcases our
very own customizable luxury brand of jean that appeals to the very
market that downloaded the app from the App Store! Plus, we make the
experience of customizing the jean fun and exciting which gives everyone
the chance to be their own designer while still keeping the power of the
brand.
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