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Loeb & Loeb's Media Mindshare Thought Leadership Series - Controlling the Message

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Uploaded by on Jan 3, 2011

In our first Media MindShare installment, Loeb & Loeb client Christopher McCleary, Associate General Counsel, VISA Inc., discusses some of the innovative ways VISA has used social media and the legal challenges associated with those programs. And Elizabeth Murphy, Vice President and Deputy General Counsel of the San Francisco Giants, talks about how the Giants use social media to connect the brand, team and players directly with the fans.

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