Vijay Govindarajan: Innovation is not Creativity

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Uploaded by on Mar 2, 2009

http://www.vijaygovindarajan.com
Far too many executives confuse innovation with creativity, explains Vijay Govindarajan, professor of International Business at the Tuck School and founding director of Tuck's Center for Global Leadership.

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  • Very well articulated. I must read your work. You seem to have a point.

  • i was at daewoo in the design centre in UK and we had the same problem of allocation of resources being a hindrance. I decided as leader to innovate with the materials already present on the workshop ..and focussed also on the longevity of the solution. organising a team and letting their responsiblity flourish was a factor.

    a low budget solution was created the accounts department is always a hindrance. plus lazy supervisors.

    low cost prototyping if allowed helps to remove those barriers

  • i like your Thinking.

    best regards from Milan(IT)

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