Rainn Wilson at SXSW (Part 1)

Do you think social media will replace traditional content promotion altogether? Or will there always be a hybrid of the two?

I had the chance to watch Randi Zuckerberg interview Rainn Wilson and James Gunn at the Mashable House event at SXSW conference in Austin, Texas (apologies for the sound being a little low). Wilson and Gunn talked about their upcoming movie 'Super'. Hilarious it was but the interview was also very insightful into the way that siocial media is shaping how movies, and content in general, is getting made, distributed and promoted.

To find out about Simon Mainwaring's new book, We First: How brands and consumers use social media to build a better world, visit http://www.wefirstbook.com

Category:

People & Blogs

Tags:

• Rainn Wilson
• James Gunn
• Randi Zuckerberg
• Facebook
• Simon Mainwaring
• We First
• SXSW
• Social Media
• marketing
• Traditional media

[coreessj3]

cant wait till this movie comes out