5 reasons why you need a mobi-domain

Top 5 Reasons Why You Need a .mobi Name

Covering items such as search engine performance and whitelisting by network transcoders. We present the top five reasons why you need a .mobi domain.

.mobi is emerging as the de facto standard for mobile internet domains

The mobile web is growing exponentially recording 700% growth in the past year. However with this growth comes the need for standardisation to allow the mobile web to continue to develop. We have seen this numerous times in the past where competing technology standards have delayed widespread adoption. In the 70s it was VCR vs BetaMax and in the 1980s it was Digital Audio Tape vs MiniDisc vs CD. In both of these cases it was the format that got in the lead first, and enjoyed the widest industry support, that eventually triumphed. Today .Mobi enjoys this same position as the most prevalent mobile domain in use and is backed by a veritable whos who of the mobile internet.

.mobi domains are white-listed by network level transcoders

Designing great mobile sites takes time and effort to get the most out of the limited screen resolution and navigation mechanisms of mobile phones. Having invested in creating your mobile presence the last thing you want is some 3rd party transcoder modifying your site but this is exactly what happens when you use a non standard domain name. By industry convention .mobi sites are automatically white-listed by all network level transcoders so you can be 100% sure that your site will render as you intended on every mobile device.

.mobi domains offer better search engine performance

Search engine marketing in North America last year stood at $12.2 billion and is forecast to grow to $25 billion by 2011 and it is now widely agreed that search engine performance is crucial to the success of any business. Because every .mobi domain registered gets its own entry in the Internet Zone File (the files that search engines use to start their crawls) your site will automatically perform better than if you use any other naming convention. Additionally search engines detect when searches are being made from mobile devices and prioritise their results accordingly. Because .mobi sites are high quality made for mobile sites they are automatically brought to the top of the mobile search results.

.mobi names are designed for mobile use

Despite having close to 1 million names the reality is that a lot of great names are still available and having short names is essential for mobile where entering long URLs is cumbersome on mobile devices. This is great news for companies who did not get their first preference .com address. With the mobile web experiencing treble digit growth year-on-year, and forecast to continue doing so, creating a memorable mobile presence now represents a huge opportunity for future growth.


.mobi is actively promoted and industry backed

The primary goal of .mobi and its investors is the widespread proliferation and usage of the mobile web. For consumers it is essential that mobile content be easily found and navigated and it is this need for standards that prompted ICANN to make .mobi the only authorized top level domain for mobile. Additionally by having the backing of industry heavyweights such as Microsoft, Nokia and Google dotMobi is able to drive this agenda forward to create a single, globally recognised, domain naming convention for the mobile web.

Hans-Peter Oswald
http://www.domainregistry.de/mobi.html

Category:

Science & Technology

Tags:

• pinky latvian mobile
• .mobi
• mobi
• mobi-domain
• mobi-domains
• mobidomain
• mobidomains

[edcabreranet]

You didn't give not one reason for why you need .mobi, false advertising.

[mobimanagement]

mobile internet usage is increasing big and mobi management is on of the main companies delivering great sites on the mobile web