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DNA Project: The Cigarette That Saved Lives / Bruno Bossi (Egg Films) for FoxP2

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  • Brilliant and powerful stuff. WHilst I can understand how some might find this racist, i'll have to disagree entirely. The point of this ad is not to sensationalize but to raise awareness. Very well done.

  • Fo last year's add see 'Leaving Something Behind' on You tube or got to the legislation tab on our the dnaproject website

  • I suppose we could have used a child too, given that SA has one of the highest stats of child rape in the world, but then that may be just too close to the truth for us to handle? What did you think of our ad last year? Was that choice of criminal racist too?

  • @dnapr0ject1

    Following your reasoning then, shouldn't the victim also be representative of not only the demographics of SA, but also the current victim population in SA? To be helpful: look up any number of crime stats!

  • Nice video

  • Why do you consider this racist? The perp is representative of not only the demographics of SA but the demographics of the current criminal population in SA. This is a fact. It is not meant to be sensational.

  • very racist

  • pretty racist...

    

  • didn't he see the dead body?

  • But why did he do it?

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