DEAR LAZY CONTROLLERS

A social initiative, which became a viral campaign.
Background
AN AIR TRAFFIC CONTROLLER IS PAID AROUND 300,000 EUROS A YEAR.
ON DECEMBER THE 3RD 2010, THE SPANISH AIR TRAFFIC CONTROLLERS WENT ON AN ILLEGAL UNANNOUNCED STRIKE.
THE STIKE GROUNDED MORE THAN 200,000 TRAVELLERS AND 7 COPYWRITERS FROM LA DESPENSA.
The idea
ON DECMEBER THE 6TH, THE COPYWRITERS AFFECTED CREATED A WEB TOOL IN JUST A FEW HOURS TO GATHER THE PILE OF COMPLAINTS GENERATED BY THE illegal STRIKE.

Category:

Nonprofits & Activism

Tags:

• ladespensa
• controllers
• lazy
• guerrilla
• marketing
• case study
• despensa