Openwave John Giere: Putting Data into Context -- Part 1

Context aware mediation is the process of developing and inserting context into the mobile network so that the applications and services that run on that network benefit from more intelligent optimization, policy control and targeting capabilities. Join Ian Scales, Managing Editor at TelecomTV, for the first of a two-part interview with John Giere, SVP Products & Marketing at Openwave, where John will share Openwave's perspective on context, the importance to mobile operators and the wider industry and why having the right context aware mediation solution delivers a better understanding of current trends, behaviours and customer needs so that mobile network operators have the ability to analyze, optimize and monetize the mobile internet experience.

Category:

Science & Technology

Tags:

• openwave
• john giere
• context-aware mediation
• data tsunami
• video optimization
• mobile analytics