Eye-tracking test sample

This is only one individual session in a study comissioned by The Economist to improve efficiency of advertisements for their clients.

In order to get any meaningful results from eye-tracking tests, data needs to be collected from at least 30 people.

Summary, of what kind of results eye-tracking analysis yields for improving advertising efficiency:

http://docs.realeyes.it/ad_testing.pptx

Get in touch via Realeyes web page if you have any further questions!

Category:

Science & Technology

Tags:

• eye-tracking
• ad efficiency
• campaign optimization
• creative testing