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03. Is a Sound Logo a Sound ID?

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Uploaded by on Apr 30, 2007

The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID? Enjoy!

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  • Neat visual concept but I'm afraid that the content is disappointing--not a single example to illustrate what is a sound logo or a sound id is played.

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