The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID? Enjoy!
Neat visual concept but I'm afraid that the content is disappointing--not a single example to illustrate what is a sound logo or a sound id is played.
lbeckste 4 years ago