Learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.
Featured Cases Included:
- Colle+McVoy and Erbert & Gerberts Subs & Clubs: "A Sub Chain Facing an Uphill Battle"
- Euro RSCG NY and Dos Equis: "The Most Interesting Man in the World"
- Goodby, Silverstein & Partners and California Milk Processor Board: "White Gold"
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