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Strategic Meetings Management Steps 3 & 4 - Chuck Ghoorah at HSMAI Affordable Meetings

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Uploaded by on Apr 23, 2009

Learn more about Strategic Meetings Management at http://www.cvent.com/en/solutions/strategic-meetings-management.shtml
Strategic meetings management programs require the same level of management of attendees and resources as traditionally planned meetings. However, the opportunities to measure the return on investment is much greater. Armed with proof of the ROI, meeting planners can change the perception of meetings from a cost center to a value center.

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