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Sunil Chopra: A New Channel Strategy for Dell

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Uploaded by on May 26, 2010

Interview with Professor Sunil Chopra on his research on A New Channel Strategy for Dell: The PC industry’s increasing maturity pushed Dell to shift its longstanding direct sales model

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Education

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  • Great video, thanks Sunil! Be sure to check out the Channel Strategy Insight video series on my channel for similar news and advice.

  • Insightful. Pointed. Curious why the 'future-state' PoV omits electronic delivery of books / media. Why buy a book at a Starbucks or gas station? Enter Kindle ... Nook ... right?

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