Interview with Professor Sunil Chopra on his research on A New Channel Strategy for Dell: The PC industry’s increasing maturity pushed Dell to shift its longstanding direct sales model
Insightful. Pointed. Curious why the 'future-state' PoV omits electronic delivery of books / media. Why buy a book at a Starbucks or gas station? Enter Kindle ... Nook ... right?
Great video, thanks Sunil! Be sure to check out the Channel Strategy Insight video series on my channel for similar news and advice.
grahamlewisbrown 6 months ago
Insightful. Pointed. Curious why the 'future-state' PoV omits electronic delivery of books / media. Why buy a book at a Starbucks or gas station? Enter Kindle ... Nook ... right?
honestbrahm 8 months ago