Video Clip: Big Bucks, Big Pharma Documentary

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Newly released by the Media Education Foundation, "Big Bucks, Big Pharma" pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).

Producer/Editor: Ronit Ridberg
Check out: www.mediaed.org

Category:

News & Politics

Tags:

• drug
• advertising
• pharmaceutical
• health
• doctor
• nurse
• documentary
• media
• education
• mef
• medical
• sicko

[bishopmom]

Convenient character in a bottle... Self-discipline in a bottle.

 Child discipline in a bottle.

fast food. Fast solutions to behavioral problems.

The values of the common American today make me want to move out of the country. Wake up,sheeple. Grow up. stop wasting the humanity that nature intended. You behave like illogical leeches.

[edam222]

marijuana was a method used in native practices years ago to treat many things. Also, it's currently used to ease pain and reduce nausea among cancer and AIDS patients.

[youngdones]

Medicine is about MAKING you sick and then gouging your wallet.

[edam222]

@rhcp1777 Just look at it as an evolutionary thing. If a plant needs to develop a defense system that wards of certain animals but attracts a certain type that benefits it's spread, it will. Something that is poisonous to one thing is fine with another. The Earth doesn't create things intended for our personal use. Our key survival feature as humans is adaptability. We process poisonous raw plants into something useful and ingestable.

[edam222]

@rhcp1777 Evolution. We're just lucky if a plant's defence or attraction system benefits us somehow or another.

[Rawvegan2012]

Big PHAMA == Big HARM US.. - Doctors are licenced drug lords who work for big PHARMA.. Pharmaceuticals are by products of coal tar, industrial petroleum based chemicals and poisonous toxic plants not fit for human consumption..The whole food plant based diet is the way to cure almost any disease..Doctor yourself.. -No one knows your body better than YOURSELF

[fragfestchampion]

Big pharma doesn't seem like a group of doctors and scientists anymore. They're a group of business men out to make money. Not unlike the drug dealers in South America and on the streets.

[13teres]

pharma,some doctors are legal drug pusheres.media is geting huge money for ads and frighten people.they know that the fear is great motivetor.so it is well organized machine.best solutions for me is to ignore all of them.

[AstroMen2911]

The FDA are the biggest drug dealers in the world.

[bthegood]

the drug companies are not only trying to sell drugs more importantly they are buying the media. you won't see an expose about big pharma on nbc cbs or abc.