Hooters of America, Cox Communications and State of Text Video on Demand

State of Text and Cox Communications provides Hooters Of America with a solution enabling television viewers to interact with their commercials via Video-On-Demand (VOD) and Short Message Service Text Messaging (SMS). The service launched in July 2009 in Fairfax, Virginia in the U.S. Cox Communications and State of Text pioneered this method of communication in the U.S with its first ever combination of Direct response via two trackable measures: VOD and Text Messaging.

Category:

Science & Technology

Tags:

• hooters
• text
• video
• demand
• marketing
• commercial
• interactive
• girl
• hooter
• hot
• wings