Umair Haque, Havas Media Labs Director took part in the opening of the World Retail Congress in Berlin this month....via video. His speech highlighting the need for Meaningful Brands was used to kick off a debate on the importance of innovation in business. The debate was chaired by Professor Lluis Martinez-Ribes, professor of retail innovation at Barcelona's ESADE business school and Rodney Fitch, the retail design guru and contemporary of Sir Terence Conran. This is a great video for anyone to watch who wants to know why Meaningful Brands really matter.
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