Advertising Techniques: One Provocative Thought

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Uploaded by on May 2, 2010

http://www.MarketingBeyondAdvertising.com

Author and marketing consultant, Tom Wanek, shares an advertising technique to improve your marketing by improving your copywriting. Today's quote is from the book, On Writing Well, written by William Zinsser.

"As for what point you want to make, every successful piece of non-fiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts or five - just one. So decide what single point you want to leave in the reader's mind." - William Zinsser

For more advertising techniques, strategies and copywriting tips please visit http://www.MarketingBeyondAdvertising.com

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  • interesting stuff

  • hmmm... I would agree with that to a certain extent...

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