LC Pros #6 Build Specifier Relationships Now

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Uploaded by on Dec 22, 2009

With new construction being so low right now, it's a pretty good time to start building new relationships or solidify existing ones. Relationships with architects, lighting designers, and interior designers. Right now, there isn't a sense of urgency about sales communication. You can walk in with the sense that "We may not have anything to work on together right now, but we're here for you when you need us in the future." Building these relationships now will ensure that they're solid, because they're not built on short-term sales, but a long-term view. The specifiers will know that you are creating a relationship with them for the right reason.

Lighting Control Pros TV
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