The Counter

'In spring 2004, COK began producing two 30-second commercials for MTV filled with factory farm footage, so viewers could see the cruelties farmed animals endure to give us meat, milk, and eggs.

We premiered the spots in July and August in and around Washington, D.C. MTV watchers inundated us with positive emails and doubled, tripled, and sometimes even quadrupled the number of visitors to our TryVeg.com resource site, where they learned how to stop animal abuse, every time they sit down to eat.

Since the commercials' debut in the D.C.-metropolitan area, they've been on the MTV airwaves in 16 cities: Boston, Gainesville (Fla.), Hartford (Conn.), Houston, Indianapolis, Lawrence (Kans.), Los Angeles, Madison (Wisc.), Minneapolis, New Haven (Conn.), Pittsburgh, State College (Penn.), Storrs (Conn.), and Durham, Chapel Hill, and Raleigh (N.C.). The commercials have been seen nearly four million times!

Category:

Pets & Animals

Tags:

• vegetarian
• factory
• farm
• vegan
• chicken
• cow
• pig
• hen
• calf
• piglet
• veal
• meat
• eggs
• milk
• beef
• dairy
• animal
• cruelty
• abuse

[cutieguy101]

sad..thats y im Vegetarian!

[coolbake09]

thanks for the video

that's the reason why i dont eat meat

icame up with a menu in my job at pumpernicklesdeli in dc

[silvercat34]

Awesome.

[FatFairyWings]

Doesn't make one proud to be a human being :-(

[Moviemakr]

Great Job!!

[Zethoa]

It is horrible what people do to animals. They are not ours to exploit, and are not ours to eat. Thank you for showing these commercials to the world. -Zethoa

[peepchick101]

This is an amazing and powerful add. I hope to see it on my local television stations soon!

[KinkyPoptart]

omfg.. this is so sad..

[shanx2002]

very shocking indeed. How evil have humans become?

[veganwizkid]

good video!