Socially responsible investing, in plain English

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Uploaded by on Nov 10, 2011

Some people hear the words "socially responsible investing" (SRI) and picture a crunchy-granola type investor or a starry-eyed idealist. The new video produced by Standard Life shows that the truth is actually more interesting, and very different.

Standard Life knows that most people need help demystifying financial products that are, by their nature, complex. That's why the new "Socially responsible investment, in plain English" video is designed to avoid financial jargon.

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