Rob Frankel on Volkswagen's Jetta Brand

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Uploaded by on Dec 4, 2006

Branding expert Rob Frankel (http://www.robfrankel.com) on CNBC explaining why Volkswagen's Jetta advertising is going to lose more sales than it will gain, despite its ad agency's praying. Read more amazing branding issues at Rob's blog: http://robfrankel.blogspot.com

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  • jetta rulz

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