Nivea gets a helping hand from TBWA London

Check out the latest work for NIVEA that sees the Beiersdorf-owned brand
become the new sponsor of ITV1's flagship daytime show This Morning.

Breaking today, the idents reflect a small slice of people's morning all
across Britain, from Hackney to Edinburgh, showing how NIVEA makes people
Ofeel closer'.


Project name: NIVEA OThis is Britain'
Client: (name and job title of client) - Jo Wood -- Marketing Service Manager
NIVEA
Brief -- To create a set of idents to communicate NIVEA's brand idea of OFeel
Closer' and celebrate the unique role that NIVEA plays in British mornings.
Creative agency: TBWA\ LONDON GROUP
Copywriter: Craig Ainsley
Art director: Theo Bayani
Planner: Wendie Stone
Media agency: Carat
Media planner: Romy George/Maria Donaldson
Production company: HLA
Director: Jamie Rafn
Editor: Kate Owen
Post-production: Rushes Post Production
Audio post-production: Triangle
Exposure: ITV This Morning

Category:

Entertainment

Tags:

• nivea
• tbwa london
• advertising
• ident
• Good Morning

[hannahburketana]

@ruudmc It's the same tune as "I'm So Human" by Lady Sovereign, but I don't know if she used a tune that already existed for her song or not.

[ruudmc]

Is the music on this ad a cover from an older song/piece of music?

[BrassBandWorld]

Hi there, are you going to be posting the surfer/vw camper van ad up?? Please do