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Augmented reality at Challenge Awards

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Uploaded by on Apr 23, 2010

A.R.T. (augmented reality technologies) was used during the anual awards ceremony at the 'Challenge Awards 2010'.

Within the field of trade marketing and category management managers of leading companies like Heineken and Unilever are nominated for their achievements.

Each single winner was introduced with a special A.R.T. effect, which stunned the crowd each single time....

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Film & Animation

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Standard YouTube License

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