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TOC 2011: Ben Lorica, "U.S. iTunes Appstore: Lessons from The First 30 Months"

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Uploaded on Feb 18, 2011

In this talk Ben will go over a series of (surprising) observations backed by comprehensive data from the U.S. iTunes app store. He will present statistics and metrics that will help app sellers, marketers, and developers, understand recent dynamics in the U.S. app store. Along the way we'll uncover clues and strategies for boosting app downloads. To the extent that many other app stores share features similar to the iPhone, patterns and strategies presented should be relevant in other app ecosystems.

Ben Lorica

O'Reilly Media

Ben Lorica is the Senior Analyst in the Market Research Group at O'Reilly Media, Inc.. He has applied Business Intelligence, Data Mining and Statistical Analysis in a variety of settings including Direct Marketing, Consumer and Market Research, Targeted Advertising, Text Mining, and Financial Engineering. His background includes stints with an investment management company, internet startups, and financial services. At O'Reilly, Ben works on custom research and consulting projects, open source data warehousing and analytics.

An ex-academic, he was an Assistant Professor at U.C. Davis and was the founding Department Chair for Statistics and Mathematics at C.S.U. Monterey Bay.

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