Scott Thomas: Designing Obama

Discover how visual imagery the 2008 Presidential campaign- from Barack Obama's website to the famed “O” logo- came to represent not only an individual but a moment in history. Design director of the Obama Presidential campaign, Scott Thomas, will share his insights into the political arena and discuss how design is becoming elemental not only to politics but to society as a whole.

Scott Thomas, who goes by the moniker SimpleScott, lives by the idea that the simplest solution is the best one. Whether he's redesigning WhiteHouse.gov or singing emails operatically the motivation is always "less is more." In 2010 he self published Designing Obama, a chronicle on the role of art and design in the political realm. SimpleScott continues to work on creative projects that might just one day change the world.

This talk was presented as part of the NED Talks (Northwestern Entrepreneurship and Design), sponsored by the Segal Design Institute at Northwestern University's McCormick School of Engineering.

Category:

Education

Tags:

• Designing Obama
• McCormick
• NED
• NED TALKS
• OBAMA
• Segal Design Institute
• SimpleScott